The online survey industry has been on the rise in recent years. There are many kinds of paid surveys offered in the Internet, but only a few methods are considered good enough to bring the desired results to the respondents and to the companies that commissioned them.
These are just some of the strategies most firms employ in their online surveys.
First, there are the focus groups, which are basically taken from the concept of a group of people sitting down and discussing a particular subject matter. A moderator is in charge of handling the flow of discussion.
Usually, discussions will start by tackling a general issue first. The moderator would ask a direct question to the group. For instance, a bank testing a new financial initiative it is about to launch, would ask about the various problems that the respondents encounter with their banking needs. They would then narrow down the discussion to various financial solutions out in the market, before touching on the new financial initiative that they are about to launch.
Another way is by doing online panel group surveys. In this approach, a marketing research firm sends out questionnaires through fax and emails. The respondents would fill out these surveys.
The last approach in doing online surveys is through the mystery shopper method. This is considered to be the hardest. The good news is that the pay is good enough to justify the amount of work that has to be done. In this manner, the respondent would get questionnaires from the survey firm. After this the respondent will be asked to visit a particular place and then disguise himself as a shopper. The respondent needs to observe certain things. After the respondent is satisfied with his observations, he can go back to filling in the survey.
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